Apple has organised an outstanding launch event for its most innovative devices ever on September 14. All the iPhones and iPad are packed with the most advanced features that one cannot even think of. OK – ignore, it’s a JOKE.
Certainly, new devices have been launched like the new iPhone 13, iPad, Apple Watch Series 7, etc. To be honest, there is no out of the box innovation, but there are some interesting things that we will discuss here.

iPhone 13 and iPhone 13 mini
The new iPhone 13s looks exactly like the previous generation. The iPhone 13 has a new camera system, and the lens placement is diagonal. Furthermore, the front camera system and sensors have also been re-engineered to increase the display area by narrowing the notch.
iPhone 13 (5.4 inches) and iPhone 13 mini (6.1 inches) supports Super Retina XDR OLED display. The display is 28% brighter up to 800 nits, and for HDR contents the peak brightness is 1200 nits.
New A15 Bionic 5nm process node SoC powers the new iPhones that have a six-core CPU. The chip contains two high-performance cores and four high-efficiency cores with four-core GPU. Also, the 16-core neural engine significantly enhances machine learning, including video and image processing.
It supports a dual 12MP camera system: Wide f1.6 and Ultra Wide f/2.4 cameras. On the front, it has a 12 MP f/2.2 camera.
The most interesting feature is the Cinematic mode for recording videos. This will be a completely new experience for users who shoot a lot of videos and want the videos to look like professional.
5G connectivity is now part of the iPhone 13. Battery life on iPhone also increased. According to Apple, iPhone 13 mini gives 1.5 hours longer battery life than iPhone 12 mini. And iPhone 13 gives 2.5 hours longer than iPhone 12.
The price of the iPhone 13 and iPhone 13 mini starts from $799 and $699. Available in 128GB, 256GB, and 512GB storage options. Moreover, wide colour options are available like Red, Starlight, Midnight, Blue, Pink.
iPhone 13 Mini – ₹69,900 / ₹79,900 / ₹99,900 for 128/256/512 GB.
iPhone 13 – ₹79,900 / ₹89,900 / ₹109,900 for 128/256/512 GB.
Pre-order from September 17 and available from September 24.
iPhone 13 Pro and iPhone 13 Pro max
These variants are more feature-rich and costlier. Both iPhone 13 Pro (6.1 inches) and iPhone 13 Pro max (6.7 inches) supports Super Retina XDR LED display with ProMotion. The display is 1000 nits brighter and 1200 nits brighter in HDR.
The ProMotion provides the variable refresh rate to the screen from 10 Hz to 120 Hz. It delivers a faster frame rate when you need them and lowers when you don’t, which helps conserve battery life.
Both phones have 12MP Telephoto (f/2.8), Wide (f/1.5) and Ultra Wide (f/1.8) cameras and 12 MP (f/2.2) on front. It provides the most advanced video feature to produce pro-level videos.
Here A15 Bionic offers a five-core GPU for extra graphics power. Also, provide hardware acceleration for ProRes. ProRes is a professional high-quality video format.
iPhone 13 Pro and Pro Max Battery life are 1.5 and 2.5 hours than iPhone 12 pro and Pro Max. Available in Graphite, Gold, Silver, Sierra Blue colours
Prices start from $999 for iPhone 13 Pro and $1099 for iPhone 13 Pro Max. Available in 128GB, 256GB, 512GB, and 1 TB storage options.
iPhone13Pro – ₹1,19,900 / ₹1,29,900 / ₹1,49,900 for 128GB, 256GB, 512GB.
iPhone13ProMax – ₹1,29,900 / ₹1,39,900 / ₹1,59,900 / ₹1,79,900 for 128GB, 256GB, 512GB, 1 TB.
Pre-order from September 17 and available from September 24.
Apple insists that they care about the environment and that their devices are made from recycled materials. So, why Apple is against the right to repair law?
iPad mini
iPad mini got a complete redesign and major updates. It features a new edge-to-edge screen design, an A15 Bionic chip, support Apple pencil, etc. Featuring TouchID at top.
It supports 8.3 inches IPS liquid retina display with a max of 500 nits brightness. Powered by A15 Bionic chip that has 6 CPU cores and 5 GPU cores.
The new CPU does add extra power to the iPad mini. Like 2X machine learning, 40% and 80% CPU and GPU performance, respectively.
USB Type-C connectivity added to iPad mini. Wi-Fi and cellular model available, and cellular model supports 5G.
Prices start from $499 for iPad mini and are available in 64GB and 128GB.
Wi-Fi Model – ₹46,900 64GB and Wi-Fi + Cellular Model – ₹60,900 for 64GB.
Apple Pencil 2 – ₹10,900.
Smart Folio – ₹5,500.